Sales negotiation training that builds better instincts.

Gives your reps a place to hone their skills, without the consequences of churning a deal. With UneeQ’s AI, they can roleplay sales negotiation face-to-face, around the clock.

30-day free trial to practice sales negotiation.

Buyer

“Your competitor came in 20% lower. Can you match that?”

You

How will you respond?

Trusted by teams at

OUR CLIENTS’ OUTCOMES

What changes when your reps practice tough negotiations with us.

  • Onboarding

    Up to 40%

    reduction in time to first deal when reps practice the hard parts before they count.

  • Learn by doing

    75%

    of learners prefer learning by doing, and negotiation only gets easier with practice.

  • Less pressure

    90%

    find roleplay less stressful, so reps can try a bold counteroffer without risking a deal.

  • T-Mobile
  • Zoho
  • Dell Technologies
  • Eli Lilly
  • Active learning

    2x

    better recall of your pricing rules when the pressure’s on.

  • Faster ramp

    7 weeks

    faster to full productivity, with new reps ready for pricing talks sooner.

  • Rep approved

    94%

    user recommendation score, so reps keep coming back for another round.

  • Coaching time

    85%

    of managers save time on coaching, with no need to play the tough buyer themselves.

  • Client love
    “Students can engage in realistic, repeatable interactions that help them sharpen both their communication skills and their ability to adapt in the moment.”

    Nate Sharp

    Dean, Mays Business School, Texas A&M University

How it works

How sales negotiation roleplay works with UneeQ.

  1. Set the scene.

    Build a buyer persona or choose one pre-made. Add your instructions and scoring criteria, and upload any documents for added context, or practice straight from a deal out of your CRM.

  2. Face the buyer.

    Reps negotiate out loud, face to face, with a digital human who asks for discounts and pushes back on every concession.

  3. Get coached.

    The moment the session ends, coaching begins. Reps get a full debrief from their AI coach on how to improve, based on your pricing rules and rubric.

  4. See who’s ready.

    Scores and performance analytics show how each rep holds up under pressure, from what they concede to their body language. Then roll it up into progress you can take to the board.

Hold the line in practice, so reps hold it in the deal.

Start a free 30-day trial and try the Win over the skeptical CFO scenario (and many more) today. Or book a demo to see one built around your own pricing and discount rules.

Start a free trial

30 days free | No credit card or commitment

Enterprise teams

Book a demo

See a scenario built around your real pricing, deals, and discount rules. Get in touch and let us show you how our full roleplay training platform works.

Book a demo
FAQ

Sales negotiation training FAQ

Woman at her desk speaking with a UneeQ digital human trainer
  • Sales negotiation training teaches reps to agree on price and terms with a buyer without giving away more than they need to. It covers discount requests, trading concessions, and knowing when to walk away. The best programs pair learning with practice, so reps rehearse real negotiations before they sit across from a real buyer.

  • Negotiation is hard to practice with a colleague, because colleagues go easy on each other. With UneeQ, reps negotiate face to face with a digital human buyer who asks for discounts, pushes on terms, and doesn’t fold on the first try. Reps can practice as often as they like, and it’s one part of our sales training solution for enterprise teams.

  • Yes. Add your price book, discount rules, and the deal terms your reps negotiate most. Scenario creation turns them into a ready-to-run negotiation within 15 minutes. AI coaching then gives feedback against your own rules, so every rep learns where the line is.

  • Yes. Build a scenario around any buyer your reps meet late in a deal, like a procurement lead asking for a bigger discount or a CFO weighing a three-year commitment. Scenario creation sets the role and what the buyer wants, and AI coaching debriefs every session.

  • Every session is scored against your rubric, so you can see whether reps traded concessions or simply gave them away. Performance analytics adds how they came across under pressure, including eye contact, body language, and tone of voice. Managers can see who’s ready for a big deal and who needs another round.

  • Immersive Training Platform is priced per seat, per month, with all features included. You can start a free 30-day trial and try the ready-made Win over the skeptical CFO scenario, or book a demo to see one built around your own pricing and deals.