Singtel’s Unboxed stores, which you’ll find dotted around Singapore, may be a glimpse of tomorrow's physical retail experiences. These futuristic pop-up stores create a fun-filled shopping experience for customers, powered by state-of-the-art 5G technology. And while these stores are completely unmanned, customers still get a human experience thanks to Stella.


Stella uses open-ended conversation to offer customers a 24/7, contactless and conversational experience. Customers can top up their cellphones or buy prepaid cards, sign up for Singtel mobile, fiber broadband or TV subscriptions, get instant SIM card replacements, and much more.

She communicates in a personal way, using natural language and a friendly personality. The flexibility of the UneeQ platform allows Stella to be integrated into the wider Unboxed store, so she can work seamlessly with many of the other cutting-edge technologies on offer.


Aggregated metrics from
our digital human projects.


increase in conversion


increase in customer


reduction is cart
abandonment rates.

Stella takes you on a next-gen self-service kiosk experience like no other.”

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