The 10 best AI sales tools that actually move the needle — reviewed! (2025 Edition)

Looking for the best AI sales tools available today? Here are the 10 best we've tried and reviewed, from AI roleplay to SDRs.

Published
April 1, 2025
by
Mark Hattersley
Updated
The 10 best AI sales tools that actually move the needle — reviewed! (2025 Edition)
Table of Contents
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Let's face it, you're probably reading this while drowning in a sea of AI sales tool options, wondering which ones actually deliver results versus which ones are just shiny distractions in your already chaotic sales stack.

We get it. The AI sales revolution has arrived, and everyone's claiming to be the "game-changer" your team needs. But here's the thing: not all AI tools are created equal, and some genuinely will transform how your team sells.

From cutting-edge digital humans that make roleplaying actually enjoyable (yes, really) to AI SDRs that work while you sleep, we've rounded up the tools that are making sales teams everywhere say "where have you been all my life?"

Ready to find out which AI sales tools deserve a spot in your tech stack? Let's dive in.

Top AI Sales Software for Teams That Mean Business

  • UneeQ Sales Trainer - Best AI Digital Human Platform for Realistic Sales Training That Doesn't Make Reps Want to Hide
  • Synthesia - Best for simple video training through deepfake avatars.
  • Clay - Ultimate AI Sales Prospecting Platform for Lead Generation Wizards
  • Avoma - Best AI Meeting Assistant for Making Every Conversation Count
  • Lavender - Best AI Email Assistant for Crafting Messages People Actually Want to Read
  • Artisan - Best AI SDRs for Scaling Outreach Without Losing Your Soul
  • Reply - Best Multichannel Outreach Platform for the "Everywhere All at Once" Approach
  • HeyGen - Best AI Video Generation for Sales Teams Who Want to Stand Out
  • Grain - Best Conversation Recording Tool for Teams Who Never Want to Miss a Detail
  • Clari - Best Revenue Operations Platform for Fortune Tellers (But With Data)

1. UneeQ Sales Trainer: Best AI Digital Human Platform for Realistic Sales Training

Remember that awkward roleplay session where you had to pretend your manager was an angry customer while everyone else watched? Yeah, we're putting an end to that torture.

UneeQ Sales Trainer brings you face-to-face with AI digital humans who look, act, and respond like real prospects – minus the judgment and plus the ability to practice at 2AM in your pajamas if that's your thing.

What Makes It Special?

Here's the kicker: three-quarters of sales reps say they prefer learning on real sales calls. Which is like saying surgeons prefer learning during actual surgery. Not ideal for anyone involved, right? UneeQ gives you the real-call experience without burning through your precious pipeline.

Our digital humans aren't just fancy chatbots with faces. They're powered by a decade of research into making AI interactions feel genuinely human. That makes them the most realistic tool for simulating actual sales conversations, incorporating voice-based sales scenarios, but also simulating the aspects on in-person sales or selling on a video call, such as reading body language, tone of voice, and expressions.

And yes, they'll challenge your objection handling, test your product knowledge, and even throw you those curveball questions that usually come up right when you thought you had the deal in the bag.

UneeQ Sales Trainer has been built on UneeQ's Immersive Training Platform, designed specifically to help enterprise companies excel at L&D. With GDPR and SOC2 compliance, flexible integrations, and incredible scalability across tens of thousands of reps, we're the most enterprise-ready AI sales roleplay solution on the market — and one of the most popular for large enterprise teams.

✅ Key Features That Actually Matter

Face-to-Face Roleplay That Feels Real

  • Practice video calls with digital humans who express emotions, react naturally, and behave like your actual buyers;
  • No more phone-only practice that leaves you unprepared for those all-important video meetings;
  • Experience the full spectrum of buyer personalities – from the skeptical CFO to the enthusiastic end-user.

Fast Scenario Setup (Because Who Has Time?)

  • Customize scenarios to match your exact buyers, sales cycles, and methodologies;
  • Create everything from discovery calls to technical demos;
  • Customize everything from end goals to reporting on your key performance indicators.

Analytics That Actually Help You Improve

  • Get immediate performance scorecards that tell reps exactly what to work on based on company sales methodologies and rubric;
  • Track team-wide and individual performance to identify coaching opportunities;
  • Measure improvement over time (spoiler: it's usually dramatic).

The Enterprise Security Your IT Team Will Love

  • Enterprise-grade security that passes even the strictest compliance requirements;
  • Your data stays yours – we don't use it to train our models;
  • Integrate into your systems and CRM;
  • Host on your private cloud or even on premise;
  • Conversations are fully secure and viewable only by approved parties.

💰 Pricing

Contact our team for custom pricing based on your team size and needs. We offer a free trial to qualified teams because we're confident you'll love it once you try it.

👌 Best For

UneeQ Sales Trainer is perfect for enterprise sales teams who:

  • Are tired of burning valuable pipeline on practice;
  • Want reps to actually enjoy and engage with training (novel concept, we know);
  • Need to scale training without sacrificing quality;
  • Care about data-driven improvement, not just "winging it";
  • Have distributed teams that need consistent training experiences.

The Results Speak for Themselves:

  • 95% training effectiveness score (your current roleplay solutions could never);
  • 3X higher user recommendation score than traditional training;
  • 2X better retention of training;
  • Available 24/7 because learning doesn't stop at 5PM.

2. Synthesia: Best for One-Way AI Video Creation When You Need to Scale Training Content Yesterday

Let's address the elephant in the room: Synthesia and UneeQ play in the same AI avatar sandbox, but we're building very different castles. While we're all about interactive, two-way conversations with digital humans who can actually respond to your reps, Synthesia is the master of one-way video content that scales like nobody's business.

Think of it this way: UneeQ is your practice partner who fights back. Synthesia is your video production studio that never sleeps.

What Makes It Special?

Synthesia excels at helping you create polished, professional training videos without ever touching a camera. Need to update your entire onboarding library because of a product update? Done in hours, not weeks. Want that same training in 140 languages? Click a button. No film crew required.

They've essentially democratized video production for businesses that need to create mountains of training content without the Hollywood budget (or the Hollywood drama).

Now, many people have their reservations about AI-generated avatars and how easily they can creep people out, and distract from training. But for fast, cheap video creation, there are much worse solutions out there.

✅ The Features That Make L&D Teams Swoon

AI Avatars That Present (But Don't Converse)

  • Choose from 230+ stock avatars or create custom ones that match your brand;
  • Perfect for delivering consistent messaging across all your training materials;
  • Great for those "talking head" videos where interaction isn't needed.

Text-to-Video in Minutes

  • Type your script, pick your avatar, and boom – professional video ready;
  • As easy as making a PowerPoint (but infinitely less boring);
  • No more bribing Steve from accounting to be in your training videos.

140+ Language Support

  • Instant translation and localization for global teams;
  • One video, countless languages, zero additional recording sessions;
  • Your avatar speaks languages you can't even pronounce.

Template Library That Actually Helps

  • 200+ pre-designed templates for common business scenarios;
  • From compliance training to product updates;
  • Start with a template, customize to your heart's content.

Easy Updates Without Reshoots

  • Product feature changed? Update the script, regenerate the video;
  • No need to reassemble the video crew every time legal tweaks the disclaimer;
  • Keep your library current without the usual production nightmare.

💰 Pricing*

  • Free Plan: $0/month (3 minutes of video, 6 stock avatars);
  • Starter: $22-29/month (depending on source, for individuals getting started);
  • Creator: $67-89/month (for more advanced projects);
  • Enterprise: Custom pricing (for teams that need all the bells and whistles).

* (All prices correct at the time of publiction)

👌 Best For

Synthesia is ideal for:

  • L&D teams drowning in content creation requests;
  • Global organizations needing training in multiple languages;
  • Companies that want professional training videos without professional video budgets;
  • Teams creating product demos, onboarding content, or compliance training at scale;
  • Anyone who needs to produce high volumes of consistent, updatable video content.

The Key Difference from UneeQ:

  • Synthesia: Perfect when you need to broadcast information efficiently – think company updates, product tutorials, compliance training.
  • UneeQ: Essential when you need interaction and practice – think sales roleplay, customer service training, leadership training.

3. Clay: Ultimate AI Sales Prospecting Platform for Data Nerds (Compliment)

Clay is what happens when data enrichment grows up and gets an AI degree. It's the Swiss Army knife of prospecting tools, pulling data from over 10 sources to build lead lists that actually make sense.

✅ The Good Stuff

Recurring Workflows: Set it and forget it – automated processes that keep your pipeline flowing while you focus on actually selling.

TAM Sourcing: Build targeted lead lists using AI to identify your Total Addressable Market. No more spray and pray.

Intent Data: Track job changes, promotions, and new hires. Because timing is everything in sales.

💰 Pricing*

  • Free Plan: $0/month (perfect for tire-kickers);
  • Starter: From $149/month;
  • Explorer: From $349/month;
  • Pro: From $800/month;
  • Enterprise: "If you have to ask..." pricing.

* (All prices correct at the time of publiction)

👌 Best For

Sales teams who get excited about data enrichment and want to automate their prospecting without losing that personal touch. We're customers ourselves here at UneeQ! If spreadsheets are your love language, Clay speaks it fluently.

4. Avoma: Best AI Meeting Assistant for Conversation Excellence

Avoma turns your meetings into goldmines of actionable insights. It's like having a brilliant analyst sit in on every call, except they never interrupt or eat the last donut.

✅ The Sweet Features

AI Scorecards: Automated coaching based on your specific criteria. Know exactly how each call measured up.

Voice of the Prospect: Share prospect insights across teams with video snippets. Marketing will love you for this.

💰 Pricing*

  • AI Meeting Assistant: $19/user/month;
  • Conversation Intelligence: $49/user/month;
  • Revenue Intelligence: $79/user/month;
  • Enterprise: Custom.

* (All prices correct at the time of publication)

👌 Best For

Teams that want to extract maximum value from every customer conversation. Great for organizations serious about voice of customer insights.

5. Lavender: Best AI Email Assistant for Messages That Don't Get Ghosted

Lavender is like having a really smart friend look over your shoulder while you write emails – except this friend has analyzed millions of emails and knows exactly what gets responses.

✅ Why People Love It

Email Scoring: Get your emails scored in real-time. Aim for 90+ and watch your reply rates soar. It's gamification that actually improves your bottom line.

Mobile Optimization: Because half your prospects are reading your emails on their phones while pretending to pay attention in meetings.

GIF Integration: For when words aren't enough and you need a well-placed reaction GIF to seal the deal. (Use responsibly.)

💰 Pricing*

  • Basic: Free (5 emails/month);
  • Starter: $29/month;
  • Individual Pro: $49/month;
  • Teams: Custom pricing.

* (All prices correct at the time of publication)

👌 Best For

Anyone who's ever stared at a blank email for 20 minutes wondering how to start. Also great for teams who want to improve email performance without sacrificing personality.

6. Artisan: Best AI SDRs for Teams Who Want to Clone Their Best Rep

Meet Ava, Artisan's AI SDR who works 24/7, never calls in sick, and costs 96% less than a human SDR. She's not here to replace your team: she's here to make them superhuman.

You might know Artisan from the controversial “Stop Hiring Humans” billboards in San Francisco. But do you know the product and what it offers for sales teams?

✅ The Magic

No Integration Headaches: Everything runs within the Artisan platform. No more playing IT detective trying to connect 15 different tools.

24/7 Pipeline Generation: Ava doesn't sleep, which means your pipeline is always growing. She's like the Energizer Bunny of sales development.

💰 Pricing

Based on outreach volume with flexibility between BDR and AE seats. Contact them for details.

👌 Best For

Teams looking to scale outbound without the overhead of hiring and training new SDRs. Perfect if you want personalized outreach at scale without the usual resource constraints.

7. Reply: Best Multichannel Platform for the "Leave No Stone Unturned" Approach

Reply is for teams who believe in being everywhere their prospects are – email, LinkedIn, WhatsApp, SMS, carrier pigeon (okay, not that last one, but you get the idea).

✅ The Standout Features

Multichannel Sequences: Create conditional sequences across all channels. It's like choose-your-own-adventure for sales outreach.

1 Billion+ Contacts: Access to a massive database with real-time data and intent signals. It's like having the world's biggest Rolodex.

💰 Pricing*

  • Email Volume: From $59/month;
  • Multichannel: From $99/user/month;
  • Agency: From $210/month.

* (All prices correct at the time of publication)

👌 Best For

Sales teams who want to orchestrate complex, multi-touch campaigns without losing their minds. If you believe in the power of being omnipresent (in a non-creepy way), Reply's your tool.

8. HeyGen: Best AI Video Generation for Teams Ready to Get Personal

HeyGen lets you create personalized videos at scale. Imagine sending a custom video to every prospect without spending your entire week in front of a camera.

✅ Why It Works

175 Language Translation: Take your message global without reshoots. Your avatar speaks languages you didn't even know existed.

Interactive Avatars: Real-time responding avatars that make your prospects feel like they're having an actual conversation.

💰 Pricing*

  • Free: $0/month (3 videos, up to 3 min each);
  • Creator: $29/month;
  • Team: $89/month per seat;
  • Enterprise: Custom pricing.

* (All prices correct at the time of publication)

👌 Best For

Teams wanting to stand out in crowded inboxes with personalized video content. Especially powerful for global teams needing multilingual content.

9. Grain: Best Conversation Recording Tool for Teams with Goldfish Memory

Grain ensures you never miss a detail from your calls, automatically capturing, transcribing, and organizing every conversation. It's like having a court reporter who also provides strategic insights.

✅ The Highlights

AI Meeting Notes: Automatic notes that actually make sense, synced to your CRM without lifting a finger.

Coaching Playlists: Create highlight reels of great (and not-so-great) calls for team training. It's like SportsCenter for sales calls.

💰 Pricing*

  • Free: $0/month (20 meetings);
  • Starter: $15/seat/month;
  • Business: $29/seat/month;
  • Enterprise: Custom.

* (All prices correct at the time of publication)

👌 Best For

Teams who want to turn every conversation into a learning opportunity. Perfect if you're serious about coaching and continuous improvement.

10. Clari: Best Revenue Operations Platform for Crystal Ball Enthusiasts

Clari brings predictability to revenue forecasting, which is like bringing order to chaos. Their AI-powered platform helps you see around corners and predict the future (at least when it comes to revenue).

It was this year (2025 for our readers in the future) when Clari merged with Salesloft — a clear sign of proven value in the sales tech stack.

✅ What Makes It Tick

Predictable Revenue Generation: Say goodbye to spreadsheet roulette. Get forecasting that's actually accurate.

AI Deal Scoring: Know which deals are real and which are pipe dreams before it's too late.

💰 Pricing

Custom pricing based on your needs. They're playing in the big leagues.

👌 Best For

Revenue operations teams who are tired of surprise endings to their quarters. If you need enterprise-grade forecasting and analytics, Clari's got your back.