As part of the largest retail group in the Southern Hemisphere, Noel Leeming approaches customer experience in an exciting new way. In fact, when planning to open their flagship technology and appliance store in Auckland, The Warehouse Group brand was looking for something more personalized, memorable and UneeQ. Meet Nola!


From her kiosk, Nola greets customers and holds a conversation to help them find what they’re looking for in an engaging way. She'll guide customers to the right part of the store, answer questions and can even escalate to a real member of staff, taking the customer's name and handing over seamlessly.

Nola lives and breathes the fresh, fun and youthful Noel Leeming brand. She helps countless people throughout the day, and she does so with consistency and a big smile. Unless you want a discount on Apple products; then you’re likely to see her cheeky side.


Aggregated metrics from
our digital human projects.


increase in
conversion rates.


increase in
customer engagement


reduction in cart
abandonment rates.

We're excited to see how our digital human, Nola, can enhance the in-store experience. It's a fantastic step for us.”

Get started

Want to build the next great digital human? Let's talk!