Taking innovation to the skies

UneeQ and AWS are taking customer experiences to new heights with Sama: the digital human AI for Qatar Airways.

UNEEQ + AWS

A smarter way to book

Qatar Airways has long been a symbol of excellence in aviation, boasting eight World’s Best Airline titles and a legacy of innovation in travel.

The airline’s forward-thinking embrace of technology shines through in the development of Sama, a UneeQ digital human who helps customers in a wide variety of ways, powered by cutting-edge AI and the power of AWS infrastructure.

AWS enables us to scale Sama to meet an audience of billions and serve them all with a personalized, responsive, and humanlike customer service.

A conversational AI built for global travel audiences.

Creating extraordinary customer interactions isn't limited to the sky – it starts from the moment someone dreams of their next adventure.

Sama is the digital face of Qatar Airways’ customer innovation, a hyper-realistic, AI-powered assistant designed to interact naturally and conversationally with users. She’s fluent in Qatar Airways’ services and can help you through natural conversation – whether that involves exploring your next vacation, booking flights with you, or helping you find overseas adventures that will create lasting memories.

Seven women in matching red uniforms standing on either side of a digital assistant display at a trade show booth with a large screen showing Germany's Brandenburg Gate.

A platform built for global scale.

AWS provides the compute power, reliability, and global distribution Sama needs to perform at scale, handling countless concurrent conversations without sacrificing quality,

The power of AWS allows us to deliver lightning-fast, real-time digital human responses, and maintain high availability around the world.

With AWS, Sama becomes more than a support agent. She’s a cabin crew people can call on at any time.

"Sama is not just a digital human; she’s a reflection of how we see the future of travel – personal, engaging, and deeply connected to the experiences that matter."

Babar Rahman

Vice President Marketing, Qatar Airways.