Meet Zena: The face of modern corporate travel
Zena is the world’s first digital human travel agent, designed to make corporate travel management easier and more intuitive.
Client overview
Corporate travel management is a complex affair. Last-minute changes and frustrating booking experiences often leave a lot to be desired. Serko is on a mission to solve all that for its millions of travellers around the world. One such example is Zeno – its software for corporate travel and expense management – and Zena, the first ever digital human travel agent.
prefer speaking to a digital human than a chatbot.
improvement to engagement rates.
say a digital human is easy to use and interact with.
Unveiled at GBTA, Zena is Serko's digital human agent, built to deliver real-time, face-to-face customer service, anywhere in the world. She interacts naturally and makes travel arrangements in a conversational style using generative AI technology.
Zena is linked directly to content from trusted partners, allowing her to listen to what a user wants from their travel experience and then recommend accommodation options with up-to-date prices and information.
Perhaps most importantly, she does so in a humanlike way. After all, travel is emotive – filled with excitement, but also sometimes frustration and confusion when plans and itineraries change.
It's Zena's job to help users navigate corporate travel booking to get the most out of the options available; but also to make them feel supported with the highest level of personalized digital care.
Your corporate travel champion.
The combination of Serko's world-renowned Zeno platform and UneeQ's leading digital human solutions make corporate travel booking deceptively simple.
UneeQ's easy integration with ChatGPT means the digital human is connected and trained to conversationally gather information and understand hotel preferences and requirements before making her recommendations.
She then pulls up these recommendations in an intuitive and visually appealing display, which reacts in real-time to user inputs and filtering criteria.
And she remains available 24/7, 365 days a year, whenever people need her assistance.
Darrin Grafton
CEO, Serko
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