Rugby fans will know Sir John Kirwan as one of the best players to ever pull on the All Blacks jersey. But his impact off the field is becoming just as legendary, as Co-Founder of Groov (formerly Mentemia). Groov is an app designed to help people improve their mental health. And they have a UneeQ way of meeting that goal through Digital JK.


As an autonomous digital human, Digital JK guides Groov users to a better, healthier nights’ sleep. His budding career as a sleep coach is centered on helping people understand their sleep characteristics and build a healthy sleep schedule. We’re sure JK would speak to everyone who needed help if he could. Digital JK is the next-best option, providing an engaging, supportive conversation – whenever people need help and support.


Aggregated metrics from
our digital human projects.


increase in
customer engagement.


say they prefer a
digital human over
a chatbot.


people say a digital
human channel is easy
to use.

We’ve already deployed Groov’s revolutionary digital wellbeing coach as a sleep coach to help people develop and maintain better sleeping patterns and routines. We can’t wait to expand to other core wellbeing areas.”

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