Farnborough International Airshow 2026

UneeQ will be at Farnborough International Airshow again this July, supporting the groundbreaking work we've been doing with Qatar Airways on Sama — the world's first digital human cabin crew member.

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Sama has reshaped how travelers connect with an airline. Inside the QVerse, she guides people through an interactive experience that helps them discover their next destination and book the best flights — a little like sitting down with a very well-traveled estate agent who happens to know every corner of the world.

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Beyond the QVerse, Sama has built a life of her own on Instagram. Sama on the Move has grown to nearly 400,000 followers, as she helps people find inspiration to plan their next adventure.

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Qatar Airways' focus on innovating customer experience has led them to being named World's Best Airline a record-breaking nine times. We're delighted to share this journey with them at another incredible event in Farnborough.

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Want to see how Sama came to life? Read the Sama case study →

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Or contact us if you'd like to meet at the show — we'd love to chat.

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