In the decision of whether to offer an automated chatbot channel or a face-to-face human experience, we say… why not both?
OK, we're not always too polite about chatbots. But the truth is, chatbots, digital humans, real people – all of these things can work together fantastically.
A future-focused digital workforce combines the best of technology and people. And the result? Exceptional customer experiences.
In this eBook, we break down the different parts and roles of a digital workforce, the customer experience problems each can solve, and explain how you can put the human experience back at the forefront of your brand.
You’ll find answers to numerous questions, including:
The state of chatbots and explaining the digital divide in customer experience.
What are the key differences between chatbots and digital humans?
Which solution is ideal for your specific customer pain points?
What this looks like in practice: A retail case study Q&A.
When is the right time to start building a digital workforce?
How a strong personality can have an impact across your entire customer journey. It's not exactly quantum mechanics!
Considering a digital human project? Here's what you need to know to move swiftly and with the clearest possible path ahead.