The tourism sector’s first
digital human travel companion
Meet Sara: A hyper-realistic AI and Saudi specialist designed to
help visitors get the most of their Arabian adventures.
An AI tourism guide with heart.
Saudi Arabia’s burgeoning tourism sector has a new way to help visitors make the most of their adventures – so they can experience the nation’s rich traditions, modern culture, and historical significance.
Sara is a UneeQ AI, capable of speaking with travelers, learning what they enjoy, and then making recommendations on what they can do and see in the Kingdom.And she does all this as an ambassador of the country, replete with personality and cultural knowledge.
Your AI guide to Saudi Arabia.
Sara is powered by a number of cutting-edge generative AI solutions. She uses safeguarded large language models as the basis of her conversation, so no two interactions are ever the same. But importantly, she is trained on a huge amount of information from the Saudi Tourism Authority, including local attractions, shops, hotels, and much much more.
This allows her to guide and recommend visitors, speaking with them before curating a travel experience unique to the individual and their wishes.
A new way of interacting with AI.
Sara is an engaging AI personality, brought to life by UneeQ’s proprietary digital human platform. Synanim, our AI animation system, allows her to drive contextually aware expressions, gestures, and movements. So along with Sara’s unique responses and travel suggestions, she’ll deliver full-body animations that make the experience more fun, friendly, and humanlike.
From looks to clothing and personality, our team designed Sara as part of our digital human creation process, working with regional teams and communities to ensure she meets our high standards for authenticity.
What makes Sara UneeQ?
Sara is your guide to Saudi Arabia. From modern leisure activities like shopping and sport to the nation’s heritage sites and museums, Sara is not only a guide to your Arabian adventures, but an embodiment of them.
Her design incorporates culturally appropriate clothing, while her personality demonstrates the warmth and hospitality of the region. She’s trendy, approachable, friendly, adventurous, and loves helping people make memories that will last a lifetime.
Sara has a carefully crafted backstory as a young Saudi woman who has extensively explored her homeland and strives to share it with people – whether she’s recommending must-see experiences or unearthing hidden gems for the more adventurous explorer.
Importantly, she was designed in collaboration with local communities and cultural experts to ensure an authentic experience that best represents her country.
Saudi Tourism Authority
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